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Study Public Relations at USD


FACULTY

College of Arts and Sciences

QUALIFICATION

B.A/BSc

DURATION OF COURSE

4 Years(8 Semesters)

TUITION FEES

$12,942 per Year

ENTRY REQUIREMENTS

1. Official high school (secondary school) transcript with grade point average equivalent to 2.6 on a 4.0 scale.  

2. Demonstrate English language proficiency by meeting minimum of  IELTS 6.0 or TOFEL 71(iBT)/ 530(paper)

DESCRIPTION

The Department of Media & Journalism prepares students for careers in both traditional and new media, as well as sport marketing. The department seeks to:

1) provide students with the necessary skills to compete for entry-level positions; 

2) offer principles and strategy courses that enhance the students’ prospects for later career progression to management and leadership; and 

3) develop student understanding of the role of mass media in society. In addition to teaching two majors and three minors, the department operates the campus radio station, cable television station, a multiplatform news operation, a sport marketing agency and a student advertising/public relations agency. 

It also benefits from its location in the Al Neuharth Media Center and the presence of The Volante campus newspaper and South Dakota Public Broadcasting on the campus. The instruction is also enhanced by the activities of student chapters of the American Advertising Federation, Public Relations Student Society of America, and the Society of Professional Journalists.